If you're the owner of a large shopping site for example, a good website to benchmark against may be Amazon or eBay. This feature also allows you to benchmark websites against industry pages to get a better idea of how your site's performance stacks up against a leader in the field. Using a tool such as WebPageTest is valuable in that it allows you to compare multiple URLs at the same time using their Visual Comparison feature. However, this information is quite generic and not specific to a particular industry which may be known for fast loading sites. As a starting point, HTTP Archive offers some interested statistics that provide information regarding the average website's size by content, individual response time, HTML document transfer size, etc. This process first involves finding a benchmark website to gather results against. For example, the homepage of a website and its dedicated store page will likely have two different performance measurements as the store page is likely much heavier and resource intensive than the homepage. It should be noted that when choosing a web page to benchmark against, the goals of that page should be taken into consideration. However, observing the above mentioned metrics on other websites should provide some valuable benchmarking data to compare your website against. The metrics will certainly differ depending on if you want to benchmark a specific aspect of your site's performance. Overall page size (breakdown of each component, such as images, JavaScript, style sheets, and fonts).A few important aspects that should be benchmarked include: There are a variety of metrics that can be measured when benchmarking a website. Staying up to date with the latest performance trends and industry benchmarks will help ensure your website stays both competitive and fast. In the online world, staying competitive means having a website that loads quickly and provides a pleasant user experience. Comparing your site to a benchmark website can give you a better idea where your site's performance stands in relation to other similar sized sites in the same industry.
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